"FEED A CHILD" AD DEPICTS BLACK CHILD AS A DOG

Advertising company Ogilvy’s ‘Feed a child’ ad is being highly criticised for its portrayal of a black child as a dog.

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The video shows a black boy being given treats by a rich white woman as a reward for fetching the newspaper and also shows him lying on her lap and she pats him and gives him a snack.

The company “aims to trigger an emotional reaction in order to get people talking about this issue and therefore create more awareness around what Feed a Child do.” -this according to their website. 

Below are some of the comments from those who have watched tbe video:

 “This commercial is so stupid, so disturbing and if you can't see the racism in this it's obvious that you are flat out stupid or racist yourself,”

“This ad is insane it portrays a picture that is simply not true I'm shocked really and sickened. I can honestly see the offensive gesture. I'm white and I say this is wrong. I can't believe this has been released especially with the unrest in our country at the moment seriously next time think guys,”

The video ends with the message:

  "The average domestic dog eats better than millions of children" and a call for a R20 donation to the organisation via sms.

This is what a "Feed a child" organisations spokesperson, Arnau van Achterbergh, had to say:

 "Feed a Child are open to any feedback on the commercial but for now believe that it remains valid and is serving its important purpose of raising awareness. If you wish to share your views you can contact us via email: management@feedachild.co.za"

I found this whole "campaign" to be very insensitive and racist, even though black people still remain paupers in Africa, that's no good enough reason to compare us to dogs.  I am extremely sickened by this campaign.

Wbat are your thoughts???